Paddle Battle

Released in March 1973. Paddle Battle was designed for Allied Leisure by Universal Research Labs, who would later produce their own games as well as games for Stern.

Jack Pearson: "Allied Leisure heard about Pong and we got a distributor in California to send us one and we paid him about twice what it cost him to buy it. We didn't know anything about solid-state games. We were all relay logic so we took it to a company in Chicago called URL and they more-or-less copied the circuitry and started making boards for it. We came out with Paddle Battle and I think we sold more than Atari did.".

With various sources reporting 22,000 units sold, this was reportedly the best selling "Pong"-clone of them all - perhaps even outselling Atari itself.