Pace Car Pro © 1975 Electra Games.
An early 4-player car racing game.
Pace Car Pro was one of the very first games to use real color. It was Electra's first game. They also released a black & white version called "Pace Race".
Electra Games was the arcade video game division of Universal Research Labs (URL) which was an independent company that did game design for other companies (they had previously designed "Paddle Battle" for Allied Leisure and would later design games for Stern).
Machine's picture.